Word: toters
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Dates: during 1960-1969
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...personally tested on the trails. In a spare, hardsell style that would be instructive to many an advertising copywriter, the catalogue once plugged a Combination Compass, Match Case and Whistle by noting that "the Whistle is loud enough to be heard a long distance." Bean's Deer Toter, a stretcher ingeniously rigged to a bicycle wheel, was described as a contrivance on which "your deer looks so much better than when dragged over the ground." The catalogue also promoted Bean's two highly successful books. One of them, Hunting, Fishing and Camping, a slender, lore-packed manual, sold...
...ultimate in snob appeal," said Daniel R. Bronson '67, a friend of Nightingale's and a proud toter of the button, "or it is a desperate attempt to seek one's own level...