Word: touch
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...When you touch something, you instantly feel more of a connection to it," says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. "That connection stirs up an emotional reaction - 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched...
Turns out "Don't squeeze the Charmin" might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off the merchandise. So in the 21 years Procter & Gamble ran the iconic television advertisements for its Charmin toilet-paper brand, Mr. Whipple, the uptight grocer with a secret squeezing fetish, should have encouraged his bubbly shoppers to fondle away...
...each other for over 25 years, first bonded over the song “Rock & Roll Band” by the rock band Boston. They played together with Iverson for the first time in 1990, and though the trio went their separate ways throughout the 90s, they kept in touch. “We needed the 90s to gestate, develop our own personalities as musicians and improvisers,” King says. “It was interesting, because we were in our own bands, we were putting out our own records and getting things here and there...
...Allison Brim, Lauren Jarvis, Ryan Kennedy and Monica Lemmond—write in a preface to the first Harvard edition that the Duke publication not only aimed to provide victims of sexual assault with “empowerment and healing” but also intended to “touch and inform all readers, galvanizing a moment to end sexual assault at Duke.” Never meant to be a passive reflection, the “Saturday Night” project has always intended to inspire empathy in its readers. Its Harvard sister publication remains committed to the same...
...session with two female patients, she had tea. "It's an oasis," she said. "It's a quiet place that makes people feel whole." Hours later, she met with the Queen of England, appearing to breach rigid ancient protocol with the most human gesture, reciprocating Elizabeth II's light touch by gently draping her arm across the back of the Queen. (Read "The Queen and Mrs. Obama: A Breach in Protocol...