Word: touche
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Dates: during 1930-1939
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...first time Montgomery Ward distributed a large number of catalogs by hand. In addition to a saving on mailing costs, the company wished to put a personal touch into an otherwise impersonal business. And for the first time in more than a year Montgomery Ward is back in the fashion field with up-to-the-minute women's clothing departmentalized into "shops." Well aware that modern advertising has practically eliminated the old-time yokel, all merchandise has been freshened up, styles heavily stressed...
...afraid to touch it. I'm afraid of what I might...
...Wells' novels have the unsatisfactory quality of being on the very outer periphery of the near-great. They are never whole-hearted, but strike an irritating intellectual pose. They usually discuss ragged problems, with only that touch of originality which makes for interest. They are surprisingly readable, and they are read. Perhaps the artist has always overtaxed himself, and has thus fallen short of his capabilities: perhaps the tremendous gush with which he has flooded the presses is but the indication of the artisan, Wells...
...appearances on the stage of the Palace Theater are a better a enough pill to swallow. But the last punishing touch of perfidy are the lines alleged to come from his pen. A strange and altogether alien person seems to tell how he took the "400", in to camp, wallowed in their silk sheets, sipped their wines, smoked their expensive tobacco, and regaled them with his glittering conversation...
...Jobs (Amkino) differs from the run of Russian pictures in the light touch with which its director, Alexander Macharet, has embellished his small chronicle of earnest endeavor by the foreman of a construction gang. This foreman (Nicholas Okhlopkov) is chipper about his methods and proud of his efficiency until a U. S. engineer arrives to work in the same project-the building of a power dam which represents the one opened at Dnieprostroy last autumn. A rivalry arises between the two men in which the Russian, at first thoroughly worsted, struggles to catch up. His efforts, less heroic than amusing...