Word: touche
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Dates: during 1950-1959
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Playhouse of Stars (Fri. 9 p.m.. CBS). Helen Hayes in The Lucky Touch...
...Touch of Genius. The busiest toymaker of all is a Santa-Claus-shaped gadg-etman named Louis Marx, who is considered by most toymakers (who keep their sales figures secret) to be the world's largest. With sales estimated at around $45 million this past year, Marx's thousands of low-priced (5? to $25) toys captured some 15% of the wholesale market...
...hobnobs with Army brass (at war's end he toured the German toy industry at the request of General Eisenhower), gets a kick out of sending his latest gadgets to such bigwigs as George Marshall, a longtime friend. Says Retailer Bernard Gimbel of Marx: "He has a touch of genius...
...touch was first felt at 16, when Marx went to work for Manhattan Toymaker Ferdinand Strauss, who is credited with making mechanical toys popular in the U.S. Within a year, Marx was head of a Strauss factory. He left to become a toy seller, and soon had enough money to buy Strauss's factories and his most successful mechanical toys-"Zippo the Climbing Monkey" and the "Alabama Coon Jigger," a tap-dancing minstrel. Most competitors thought these two items were finished. Marx proved them wrong: he sold 16 million. Now he has 14 factories spread from Erie...
Macbeth has received a modern touch in the Brattle Hall production with William Devlin and Ruth Ford in the title roles. Evenings...