Word: touche
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Dates: during 1980-1989
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Ayer has pushed hardest the latest Madison Avenue advertising trend: stressing a community experience. For AT&T this became the "reach out and touch someone" campaign, which portrays the world's largest company bringing family and friends together via long distance. The Army commercials emphasize "join the people who've joined the Army," and the message of 7 Up is that "America is turning 7 Up." So successful has the big agency been that Competitor McCabe pays it the ultimate compliment: "Ayer is like a creative little agency...
...know if it's necessarily succeeding, but as long as it tries, I will support it," she says. So despite her desire to enter the real world and carve a niche for herself, and her marked lack of nostalgia about graduating, Greis remains determined to keep in touch with the University in one way or another. Her pleasant memories result more fron her efforts than the institution's. "There's a lot of things offered here, and you have to motivate yourself to take advantage of them. Harvard should not have to wait on you hand and foot." She echoes...
...police believe that friction over black contentions of police brutality has eased, but nobody is really sure that this is so. Says James Compton, executive director of the Chicago Urban League, about rioting in the city: "The potential is definitely there. It is just a question of what will touch it off." Los Angeles Mayor Tom Bradley, a black, contends that black antagonism toward his city's police has dropped. "We used to have a shooting policy," he says of the department. "Now we are working with the community." But Harry Dolan, director of the former Watts Writer Workshop...
...first time since 1933, few Americans were able to buy domestic gold. The smallest quantity offered by the Treasury Department in its monthly auctions before they were canceled last October was a 300-oz. bar that sold for as much as $118,000. A Midas with a smaller touch usually turned to the popular 1-oz. South African Krugerrand, which sells for about $25 more than the spot price for gold (last week's closing: $510). Throughout the years the South Africans had a virtual corner on the small-investor gold market, selling an estimated 1 million Krugerrands...
Into each literary life some unsolicited manuscripts must fall, and fall and fall and fall. They are almost never any good. Established authors, editors, critics and agents read them glumly, but with a touch of the spirit that moves others to buy lottery tickets. The big payoff may be ridiculously unlikely, but the lure is irresistible. Novelist Walker Percy was handed an improbable winning number in 1976. A teaching stint in New Orleans left him vulnerable to would-be writers. One day a bulky manuscript was thrust upon him by a middle-aged woman wearing white gloves and accompanied...