Word: touchings
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Dates: during 2000-2009
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...life-size images appear to be floating in thin air. Watching Tom Cruise operate this fictional technology, David Lauren, Vice President of Ralph Lauren, was inspired to develop similar screens, but with a retail spin - his version would be implanted behind a store's glass window and would be touch sensitive, allowing window shoppers to interactively browse through Lauren merchandise and purchase what they saw using a built in credit-card swiper. The first of these screens was inaugurated on August 7th at the Polo Ralph Lauren flagship store in Manhattan. It is operative and manned by a security guard...
...window" store is U.S. Open-themed, only offering Lauren's U.S. Open line, along with articles and tips on tennis - the Ralph Lauren "virtual store" at the Open will feature three of these screens. The members of Lauren's Interactive Agency, however, foresee the expansion of their retail touch-screens to street corners, bars and other high-traffic areas. David Lauren hopes that this new window-shopping screen will be the next step in combining technology and retail, what he calls "merchentainment." Lauren is not the first, however, to attempt turning entertainment fantasy into functional reality...
...what the SmarTruck initiative also demonstrates is a willingness among inventors to challenge the dichotomies between fantasy and reality, leisure and labor. The creators of the SmarTruck, and those of the invisible touch screen, the Huggable and the IVR-Cave, watched T.V. and went to the movies like the average American. But unlike the average American, they didn't use these leisure pursuits to escape from reality. Rather, they used enterntainment to embrace reality: transforming what many would deem pure fantasy into practical improvements to their reality...
...politics, a wedge issue is a terrible thing to waste. That's why the conventional thinking is that Congressional Republicans will run out the clock and not touch immigration reform until after the midterm elections...
...actress Mary Astor was involved in a messy divorce case, with her husband publishing parts of her diary that described bedroom details of her affair with playwright and director George S. Kaufman. (She had breathlessly described Kaufman's "incredible powers of recuperation" - back then, even sex scandals had a touch of literary elegance.) Sam Goldwyn, who had his own studio, stood by Astor and allowed her to return to the film she had been making, the immortal Dodsworth. Her career continued for another quarter century, though she now played women with a darker allure, like Bogart's femme fatale...