Word: touchwood
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Dates: during 1945-1945
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...said gruffly: "A shaving lotion for he-men only." (But Manhattan's Faberge, Inc. was selling a cologne: "Aphrodisia for Men.") Courtley Ltd.'s bubble baths had ruddy, full-blooded titles: "Chukker," "Steeple Chase," "Irish Moss." Parfums L'Orle Inc. of Manhattan had "Buckskin" and "Touchwood" perfumes ("Just for your handkerchief, of course") at $5 an ounce. Another managed to combine the smell of "the finest cognac, cedarwood, Russian leather and the great outdoors...
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