Word: tough
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...tough living on a rice diet. But for Zojirushi, a Japanese kitchen-gadget maker, grains have been golden. The company specializes in rice cookers that fetch as much as $1,000. Its high-end devices, which look more like computers than pots, have enticed the class of techie epicures who like $10,000 stoves and fridges. With a series of innovations - from induction-heating advances to sleek, vacuum-sealed containers designed to serve rice at its most succulent, Zojirushi has cooked up a following that yields $600 million in annual sales...
...save money, the Chakrabortys stopped going out to nightclubs, not long before a spate of so-called "moral policing" attacks in which women were assaulted in public by small groups of unidentified men for wearing jeans and sleeveless tops. "I have a tough time getting out of the house," Soma says, making it difficult for her to find friends or new professional contacts. They don't want the government to bail them out, but they do want a city that understands and encourages their ambitions. (See pictures of the tempestuous Nehru-Gandhi dynasty of India...
...Lieberman,” he said, “is strong in words and not in deeds. I do not know how many times, if ever, he held a rifle and shot anyone.” Barak believes that he—and not Lieberman—is the tough leader able to make life miserable for Palestinians...
...Kill, through some ragged adventure sagas (the arid Sahara) to a welcome cameo as Ben Stiller's agent in Tropic Thunder. As McConaughey scholar (and my niece) Diana White tells me, he's more than the sum of dimples and muscles. But anybody can be an actor; it's tough to be an icon. McConaughey sustains his status by bantering effortlessly with Jay Leno, spoofing himself in a Sex & the City episode and, in general, hammering home the impression that the genial fellow we see in movies is close to the down-home Texan he may well...
...South, all 1,530 students work at least 10 hours a week in a campus or service job, earning $3.80 an hour and four years of free tuition. Eighty percent of the school's operating costs are funded by its endowment and the rest comes from donations, a tough combination these days: the school announced on Friday that it would lay off 30 employees, or 5% of the staff. Berea did not, however, back off from its commitment to offering a free education, and this year, not surprisingly, as applications cratered at some expensive schools, Berea notched a 15% increase...