Word: toughly
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Dates: during 1950-1959
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Appalled West Coast sportswriters moaned their prophecy: Oregon would have less chance against Ohio State in the Rose Bowl than a small boy against the town tough. Playing in the spotty Pacific Coast Conference, Oregon was a two-time loser in its last three games. And Ohio State's brawny Buckeyes, despite an opening-game upset by Texas Christian, were undefeated in the mighty Big Ten. From San Diego to Portland, bookies hefted the sheer weight of the Ohio State ground attack and made the visitors the favorites by as much as 24 points...
Tired from a tough season that took them all the way through an extra-game play-off with the San Francisco Forty Niners, and lacking their first-string signal caller, Bobby Layne, out because of an earlier mauling from the Browns, the Lions had not figured on such an easy time. But it was even easier than easy. The Lions could not afford to lose another quarterback, so their blockers reared up and bounced the Browns out of range of Tobin Rote with ferocious energy. And Tobin Rote, Layne's alternate, lofted perfect passes that had Detroit ahead...
...most popular man along Madison Avenue last week was a tough-talking executive named Edward T. Ragsdale, general manager of General Motors' Buick Motor Division. From morn till night, he was discussed, watched, wooed with every honeyed promise that resourceful admen could muster. Agencies besieged his Flint, Mich, office with telephone calls, then had their influential friends call, finally got their friends' friends to call. Reason for the furor: tucked away in Ragsdale's pocket was Buick's fat $24 million-a-year account, the industry's third largest automotive account (after Ford and Chevrolet...
...altogether happy possibility that A Christmas Carol may endure on TV till the cows come home. It also stirred some speculation about what the dickens the TV adapters may do next with the Yule classic. The time may be ripening for a modern-dress version, with Scrooge as a tough old union boss; a psychiatric adaptation ("These hallucinations of yours," says Scrooge's analyst nephew, "suggest a guilt syndrome"); or even a major switch as foreseen in a recent cartoon in which a clubroom lounger growls of his book: "It's a new story by that Dickens fellow...
...Pinch in Time. Many businessmen received the dip at year's end without alarm because they regarded it as a "recession as planned." As consumer prices had gone up month after month for the biggest rise (2.5%) in five years, the Federal Reserve Board, under tough-minded Chairman William McChesney Martin, worked with grim determination to keep the economy from growing too big, too fast. Martin stumped the nation preaching "inflation, not deflation, is the real danger." To check all phases of the buying jag-a rise in industrial expansion, piling up of business inventories and increases in consumer...