Word: toughness
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Dates: during 1960-1969
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...some of them significantly more strident than Chavez. In Los Angeles, 20-year-old David Sanchez is "prime minister" of the well-disciplined Brown Berets, who help keep intramural peace in the barrio and are setting up a free medical clinic. Some of them also carry machetes and talk tough about the Anglo. Reies Lopez Tijerina, 45, is trying to establish a "Free City State of San Joaquin" for Chicanos on historic Spanish land grants in New Mexico; at the moment, while his appeal on an assault conviction is being adjudicated, he is in jail for burning a sign...
...however, personifies the Chicanos' bleak past, restless present and possible future in quite the manner of Cesar Chavez. He was the unshod, unlettered child of migrant workers. He attended dozens of schools but never got to the eighth grade. He was a street-corner tough who now claims as his models Emiliano Zapata, Gandhi, Nehru and Martin Luther King. He tells his people: "We make a solemn promise: to enjoy our rightful part of the riches of this land, to throw off the yoke of being considered as agricultural implements or slaves. We are free men and we demand justice...
...agencies are already well established. A couple of the more successful are Chicago's Vince Cullers Advertising Inc. and Manhattan's Howard Sanders Advertising & Public Relations. For 15 years, Vince Cullers got by on the fringes of advertising as a freelance artist in Chicago; it was tough for a Negro to find a job in a white agency. In the past three years, the rise of black consciousness has turned his color into an asset. His agency now bills an estimated $1.5 million a year from accounts that include Kent, Newport and True cigarettes, Wayne-Gossard Corp...
...public tragedies tend to become cautionary tales. Survivors of Munich have learned a lesson by heart: appeasement is a loser's game. But today, most men are not so sure as they once were of just what constitutes "appeasement"-or whether a policy of "get tough" is a winner's game either. Still, if the tactical lessons of Munich seem less and less simple to apply, its moral implications are not. The tragic events of history, so often in retrospect accepted as inevitable, were shaped by human will and wisdom-or the lack of them...
...Dunne's telling, Production Chief Richard Zanuck reveals himself as tough, sometimes crass, but possessed of incredible patience. In one fabulous scene, he appears as the New Hollywood haunted by the Old Hollywood, which comes on as a fond, hapless parody of itself. Confronting him in his office are three William Morris agents and a portly director named Henry Koster, who wants to match a 1937 Koster triumph (Deanna Durbin and Leopold Stokowski in A Hundred Men and a Girl) with a new musical concoction. Koster outlines the story. A touring symphony orchestra is about to return...