Word: toughness
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...That's an understatement. But it's true that all of the negative attention - the news stories, the blog rants, the insulting YouTube videos - equates to free media for the Toyota brand. "That's worth a lot, especially in these tough times," says Akshay Rao, a marketing professor at the University of Minnesota. "You may dislike the Toyota ad for the aesthetics, but the underlying message of zero percent is coming through. Toyota is looking for recognition, recall and comprehension of the message." As painful as it is to admit - or hear the commercial yet again - "Saved by Zero" scores...
TIME: How do you see the auto industry's current problems playing out? Carlos Ghosn: We are expecting year 2008 to show a very significant decline compared to 2007. We are preparing ourselves for a couple of very tough years, not only in the U.S., but particularly in the U.S. The only good news that may come will come from emerging markets, because the number of cars per inhabitants is very, very low. There are 50 cars per 1000 inhabitants in China... compare that to 600 per 1000 on average in most Western countries...
...Toyota HiLux Although I'm sure the American military will disagree, since everybody they ever fight these days turns up in one, it is an extraordinarily well made, tough car. Everything's backed up, simple, easy...
...Reid is in a particularly tough spot, and he knows the chances of his bill passing are slim to none. Though the Dems will hold at least 57 seats in the next Congress (Alaska, Minnesota and Georgia are still undecided), the Nevada Senator currently doesn't enjoy much of an edge at all. In fact, since Obama resigned his seat on Sunday and Delaware Senator Joe Biden, the Vice President-elect, is unlikely to come to the Hill for votes, reaching the filibuster-proof 60-vote barrier is tougher than ever...
Many members of the caucus are still furious with Lieberman - 13 voted against him in the secret ballot, and many more emerged saying that while the decision was good for the country, they personally will have a tough time forgiving him. That lingering resentment should help guarantee Lieberman's cooperation. "It is the iron law of reciprocity. He will remember and help those who helped him at a critical time in the future," says James Thurber, director of American University's Center for Congressional and Presidential Studies. "It is politically smart. The President and the Democrats will need...