Word: tourisme
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Dates: during 1990-1999
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These days, thinking big is the travel and tourism industry's mantra. Airlines are coalescing into huge agglomerates that coordinate flights, share revenues and set fares jointly. Hotel groups are on a cross-border takeover binge; ditto tour operators. Travel agents, pressured on every side, are restructuring their businesses and forming large entities with muscle power of their own. Cruise lines, car-rental firms and rail and ferry companies are racing to consolidate into giant groupings with global ownership, reach and resources. "In a competitive environment, you've got to link up with partners if you don't want...
...consolidation is the name of the tourism game. Four giant alliances, led by Star (United, Lufthansa, SAS, Air Canada, Thai, Varig, Ansett Australia and Air New Zealand), account for more than 60% of world airline traffic today. "Alliances give airlines the advantage of retaining their own identity while getting a global marketing reach," says Tim Goodyear of the International Air Transport Association, based in Geneva. Star is run by a management board and boasts integrated check-ins and sales forces. Other alliances allow partners to sell seats on one another's flights...
...throughout the year. Travelocity, the world's largest online travel-booking site, advertises last-minute deals, while Microsoft's Expedia travel website offers comprehensive guides for spur-of-the-moment business travelers. One agency response is to concentrate on highly focused service-oriented travel. Another is to emphasize specialized tourism, such as golf tours and culinary holidays...
...never shy about reaping the perks and rewards of his increasingly famous name. In fact, the 1953 East African safari that became the genesis of True at First Light began as a celebrity assignment for Look magazine. And the Kenyan government, worried that the Mau Mau uprisings would discourage tourism, welcomed Hemingway's visit and the publicity it would generate by naming him an honorary game warden...
...Incredible Record Keeper: John M. Shimkus (R., Ill.), who reported 15 pages of gifts, including a plastic letter opener from the Pontiac, Ill., Tourism Office; 21 calendars; a bumper sticker from an "outraged, anonymous citizen"; a hog sausage from the Eldred Baptist Church; and 12 jars of horseradish from Keller Farms in Illinois...