Word: tourisme
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TIME.com ON AOL Visit time.com/global for more on tourism and economic development. You can e-mail Michael at melliot@aol.com
...Tourism is the Rodney Dangerfield of the global economy, the business that never gets respect. It drives economic development in ways that make it more important than the ballyhooed industries of the information revolution. Yet you could go to a score of conferences on international commerce without ever hearing tourism discussed...
...Still, tourism is one of the best motors of economic development for poor countries. The industry is astonishingly labor intensive. Every hotel needs cleaning staff and someone to mind the beach umbrellas. And those jobs don't require much education. Moreover, tourism offers a cheap crash course in entrepreneurship. The farmer with a few spare rooms can rent them out without committing vast sums of capital. The cafe owner can alter his menu to attract new customers, which is why you can now get a Full English Breakfast anywhere in the world (though this may not be a good thing...
...Tourism offers a better life not just for those who make money from it but also for those who pay to enjoy it. A few steps from my friends' garden in Crete are cheap hotels that cater to Russians and eastern Europeans who, just the day before yesterday, could only dream of the Aegean sun. Rich Americans, too, have their lives enriched by travel--and not just while they are abroad. Tourism is like trade: it improves an economy's competitiveness. Trade does so because it stimulates local suppliers to match the quality and variety of imported goods. Tourism does...
...cell phones that don't lose connections when you turn a corner and that have all sorts of services that are denied Americans. So when, on your next cell phone, you discover that you can play Pokemon games with your office colleagues, you will know whom to thank: the tourism industry, which, in truth, deserves unstinting gratitude from...