Word: tourisme
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Reduced Prices. Finally, and perhaps most urgently, López Portillo is eager to promote tourism...
Mexico depends on tourism and border transactions for 37% of its dollar income and on the U.S. to provide 90% of the visitors to such established resorts as Acapulco and Mazatlan as well as the new playgrounds at Cancun on the Caribbean and Ixtapa on the Pacific. The devalued and floating peso has reduced the price of a Mexican vacation by at least one-third, but the laggard tourist trade has not picked up as expected. For a decade before 1975, tourism had been rising at the rate of 14% a year until it reached $1.2 billion...
...Tourism slumped for a variety of reasons. Cheap charter flights have drawn Americans to other exotic places. Tourists heard rumors of coups (that never took place) and decided to stay away. A few heavily publicized murders of American tourists sharpened the business decline. To allay fears, the government has reinforced safety, particularly on Highway 15, which runs south from Nogales, with troops and "green angels"-trouble cars that patrol the roads to help travelers...
...most dramatic blow to tourism, however, came in 1975, with former President Luis Echeverria's decision to align Mexico with those countries in the U.N. that voted to equate Zionism with racism. The vote was no sooner recorded than U.S. Jews rushed out to their travel agents to cancel their reservations for Mexican vacations. The tourist business has yet to recover from that devastating period. López Portillo cannot erase his country's vote in the U.N., but he is doing his utmost to convince foreigners of all persuasions that Mexico is once again...
...Lord Elgin, already has the better part of the Parthenon's original friezes. As for the stones, the rusty iron clamps and rods will have to be extracted and replaced in what one UNESCO expert calls "a gigantic root-canal job." Finally there is the problem of mass tourism-3 million visitors a year shepherded round the Acropolis by yammering guides, 6 million feet setting up their cumulative (and, says UNESCO, destructive) vibrations in the stone. The only solution to that seems to be to reorganize the traffic flow by restricting tourists to a boardwalk around the monuments...