Word: tourisme
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...campaign, launched by marketing agency Out Now Consulting, was intended to promote Amro Worldwide, a London-based gay tour operator, and to tout tourism to several gay-friendly U.S. destinations. In the week leading up to the British capital's gay pride parade on July 5, the agency placed 60 posters along escalators in London's Leicester Square and Covent Garden tube stations, which serve Soho, the city's gay hub. The South Carolina poster features a generic image of a plantation, and hyped the state's antebellum architecture, golf courses and gay beaches...
...South Carolina State Senator David Thomas, a Republican, publicly condemned the campaign after reading about it on The Palmetto Scoop, a South Carolina political blog. He also called for an audit of the tourism department's advertising budget, which in 2008 will run to approximately $10 million...
...South Carolinians will be irate when they learn their hard-earned tax dollars are being spent to advertise our state as 'so gay,'" Thomas said in a statement. Following the uproar, the state's tourism department refused to pay the $5,000 advertising fee and has asked that the posters be removed, and a state employee has resigned. But as of Wednesday evening, the posters were still hanging in Leicester Square tube station...
...South Carolina may in fact be "gayer" than many suspect. Andrew Roberts, CEO of Amro Worldwide, visited South Carolina after the state's tourism board expressed interest in the campaign, and says he toured several gay venues, including largely gay sections of mainstream beaches, in Charleston, Hilton Head Island and Myrtle Beach. "A few people in South Carolina need to wake up to what's going on in their state," he says. "There are more gay bars along that coastal strip than there are in Vegas...
...been decreed, the ax will fall on U.S. Sugar's 1,700 local jobs only in 2014 at the earliest. And that gives the town and Hendry County time to create an alternative economic plan. Although there's much talk of expanding the region's industrial, commercial and tourism base, Clewiston Mayor Mali Chamness, a resident since 1963, is adamant that the focus must remain on the land: "Agriculture - that is our option. We're a farming community. We want to stay a farming community." Sugar employees, and the local businesses they sustain, will leave town unless a similar economy...