Word: tourist
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Dates: during 1930-1939
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...absolutely no indications of a spread, it would appear only right that you follow up your last story with a statement showing the true state of affairs, and thus relieve us of an appearance of epidemic which cannot but harm us as we enter what should be our best tourist season in many years...
Despite the imperfections which are obviously due to the early stages of the business, these "sleeper buses" are far more comfortable both day and night than the conventional "parlor car bus," or the day coach of the railroads; are cheaper than even "tourist sleepers;" offer the great middle class of travelers a novel, adventuresome medium for the long journey from the coast to the Middle West; will no doubt be in the near future greatly improved and extensively used...
...time passed and train service came to be taken for granted, railroad advertising concerned itself largely with the tourist trade. Pictures of Nature's grandeur, of Yellowstone geysers, California trout fishermen, New Mexico Indians, Florida bathing girls, New England sailboats, loomed large in railroad copy. "Vacationland" became a copywriter's cliché. There were exceptions in the form of notable institutional campaigns. Lackawanna invented "Phoebe Snow," the girl who traveled "The Road of Anthracite" without getting dirty. Pennsylvania Railroad told ad-readers all about its signal system. Baltimore & Ohio dramatized its operation in a series of adventures...
...occasion was the state visit of paunchy, pompous Senhor Getulio Vargas, President of Brazil, to big, soldierly President Agustin P. Justo of Argentina. In 1933 President Justo paid a call on President Vargas in Rio de Janeiro which was notably successful in furthering trade and tourist traffic between the two countries. Now with suggestions from the Silver Jubilee in London, and a few original ideas of her own. Argentina was set to give her Brazilian neighbors a return welcome they would not soon forget...
...embrace. Nearly every picture was priceless, not for sale, beyond reach of the millions of a Mellon, Frick, Morgan or Widener. At the opening notables made conventional little speeches of Franco-Italian handholding. Their banalities could not obscure the splendor and magnitude of the event. Last week a tourist in Paris could see in a day in the Petit Palais what in any other year would have taken a summer's zigzagging over the face of Europe...