Word: tourist
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Dates: during 1980-1989
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Charter flights, which six years ago accounted for 28% of the tourist traffic, lost much of their business, but in the past two years have steadily regained force. This summer privately booked aircraft hope to take some 15% of all American tourists abroad. No longer is the charter trip uncertain and uncomfortable. Such is the buying power of travel wholesalers that packagers can almost always provide better rooms and entertainment for the price than the individual can negotiate. Says Air Florida Official Robin Cohn: "It's almost stupid not to take a charter package...
...Chicago-based field marketing manager: "Americans are more involved with self-enrichment travel tailored to their own individual tastes. There is a resurgence of charter travel this year to single destinations. Gone are the days of the 'If it's Tuesday, this must be Belgium' tourist...
ITALY. Its fashions, food and wines already captivate the U.S. consumer, and Italy may draw more Americans this year than any other country save Britain. Despite increases of 10% or more for air and train fares, hotel, meals, gasoline and other tourist essentials, Americans, taking advantage of the favorable exchange rate, are spending more time and money in Italy than ever before. For returning visitors bent on escaping the usual roster of sun, sea, pasta and churches, cultural organizations like Alcatraz (no connection with the San Francisco penitentiary) offer courses in such offbeat subjects as ceramics and theater furniture making...
...restaurant meals and hotel rooms in the luxury class. However, the 30% rise in the value of the dollar since 1980 more than offsets such increases. A pleasant middle-class hotel like Munich's Bundesbahn Hotel charges about $55 for a double. Says Josef Dureck of the German Tourist Board: "Far from being hard to afford as it was three years ago, for the American tourist Germany now appears to have turned into the bargain it was a decade ago." Indeed, Americans (the second biggest national contingent after the Dutch) are Germany's biggest-spending visitors, laying...
AUSTRIA. A low inflation rate (about 4%) and ambitious plans to earn tourist income seem to be paying off. In May, 17% more Americans visited Austria than in the same month last year, while 30% more registered in Vienna alone. Hotel and restaurant prices have been firmly kept down. A good dinner with wine or beer in a pleasant restaurant can cost around $10; a first-class double room in Vienna with bath and breakfast costs about $100, but is not even half as much in the provinces. The Austrians have developed a variety of "hobby vacations," ranging from...