Word: tourists
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Dates: during 1960-1969
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With the foreign-tourist season nearing an end, Italians themselves were vacationing. On a single August weekend, more than 1,000,000 Romans had deserted the Eternal City, Milan had been depopulated by 700,000, and Turin by 350,000. And as they lolled on beaches or hiked up mountain slopes, the Italians could happily contemplate a national economy that ranks among Europe's strongest. It features prosperity without inflation...
...hundred Holiday Inns, an Italian family at Radio City Music Hall, British motorists at Old Faithful-these are the newest innocents abroad. Since 1961, when Congress, hoping to reduce the balance-of-payments drain, set up the U.S. Travel Service as the nation's first official tourist bureau, the number of foreign visitors to America has more than doubled. This year 1,200,000 of them (excluding border crossers from Canada and Mexico) are busily proving for themselves the truth of Lord Bryce's 19th century axiom: "America excites an admiration which must be felt upon the spot...
...most subtle U.S. shortcoming, however, is probably America's vast and innocent unawareness of the tourist's presence. This is partly because tourists are so few against the whole teeming scale of U.S. life, and partly because in the U.S. subconscious, international tourism still means "we go" more than "they come." And even as it becomes the most important factor in the G.N.P., the U.S. service industry-salesmen, waiters, barbers, policemen, drivers, pilots, hotelkeepers-is still struggling psychologically to accept its role in dealing with tourists. Catering is not quite yet to the American taste, and the service...
...revenue, a presumptive $28 million in profits.* Their employees-not only the machinists but also some 42,500 laid-off pilots, stewardesses, office and reservation clerks-missed a total of $68.8 million in pay. The federal, state and local governments lost some $45 million in tax revenue. The tourist indus try, expecting one of its busiest and most profitable years, was hit even harder than the airlines, lost an estimated $1.6 billion. Occupancy in leading Puerto Rico hotels fell 25% below normal; some Miami Beach hotels, shops and restaurants were half empty. American Express reported a sharp drop in travel...
...feud to something like a draw with an authentic re-creation of the Old West featuring "Buffalo Bill's" own collection of Western painting. Not to be outdone, the Denver Art Museum has mounted its own vivid exhibition of frontier days. Together, the two shows offer the American tourist more rootin'-tootin' cowhands, Texas longhorns, wild ponies, war paint and buckskin than a month of Saturday nights (see color...