Word: tourists
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Until only a few years ago, American consumers tended to regard 35-mm cameras as tricky devices loaded with inscrutable dials and knobs. Now they are as much a part of the tourist's gear as a straw hat and Bermuda shorts. The company most responsible for the change is Japan's Canon (1983 revenues: $2.8 billion). In 1976 it brought out a revolutionary model called the AE-1. Containing a built-in microprocessor, the camera made exposure settings a snap. An aggressive ad campaign that used sports stars to tout the AE-l's easy handling...
...gave me a sense of function within the huge panorama that is London," he says. "It was better than going the usual tourist route or sitting in my apartment there watching TV," he adds...
...gift package the size of Massachusetts, this Central American country offers everything for the vacationer: sleeping volcanoes, shimmering lakes, lush countryside, Mayan ruins, a bustling, sophisticated capital, miles of unspoiled Pacific beaches and a revolution gracious enough to stay out of the prime tourist areas...
...trip to the Soviet Union came on a whim, without the aid of an In-tourist expedition. Sitting in the Stockholm train station--my train back to Paris was due to depart within in the hour--an advertisement for the Trans-Siberian Railroad interrupted my reading...
...much as could be expected, I attempted to implant myself inside Soviet culture. Analyzing it from within, not above. I ignored the tourist attractions, but surveyed the places which are a part of a Soviet citizen's daily lifestyle...