Word: tours
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Dates: during 2000-2009
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...aimed at South Korea. The London team is also playing benefactor. Apart from hosting the Chinese Olympic football team in London in February, the club sponsors the Asian Football Confederation's Vision Asia project to develop grassroots leagues across China. Next summer, Chelsea will embark on its first-ever tour of China. Those preseason tours can be pure gold, giving sponsors the chance to exploit target markets. When Manchester United goes to Malaysia, Korea, Japan and China this summer, shirt sponsor AIG will be with the team every minute. That will go some way to repaying the $28 million...
...thinks, the Premier League has "a very different model." Closer to home, fans at Old Trafford stadium are grappling with marketing of a different kind. Even when there's no game on, there are plenty of ways to part a fan from his cash. You can join a tour party - as 200,000 fans do each year, paying $20 for the privilege. You can hit the Manchester United megastore, and look at anything from jewelry to lacy garters. It's not what the cloth-cap and meat-pie fans of yore would have bought. But then, the English Premier League...
...Every week in Intramuros, the old walled city in whose heart, the San Agustin Church, I was christened, tour guide Carlos Celdran peels back the city's colonial layers and shows why the texture of this city doesn't lend itself to glossy hooks. I haven't taken his tour before. In fact, today, I'm bleary after staying up to watch Cebuano reggae act Junior Kilat play saGuijo's in Makati, and as I sluggishly make my way to the Fort Bonifacio meeting point, I yearn to crawl back under the covers. But witty, hilarious Carlos jolts me into...
...wake of disappointing fund-raising returns and even more disappointing slides in the polls, today's event was the first in a string of "official" announcements that will take the Senator through primary states and end in his home state of Arizona. They hope the tour will generate good buzz and, in effect, "press the restart button...
Grab your charge card! We recently caught up with bestselling British author Sophie Kinsella - more than eight million of her books are in print - on the first day of her nationwide U.S. book tour. Befitting her role as the writer of the Shopaholic series, Kinsella showed up decked out with snazzy new duds: a sparkly tweed dress; a belt from Reiss studded with faux jewels and rhinestones; black suede L. K. Bennett shoes; and a zebra Jimmy Choo bag. Kinsella, 37, who lives in London with her Latin teacher husband, is one of the leading lights in the chick...