Word: tout
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Dates: during 1990-1999
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...Weather Channel: "Painted Faces" Sure, the 24-hr. channel could tout its forecasts. But this inspired campaign wants you to know that "if hell freezes over, you'll hear it here first." In a weather-themed bar, two rabid tube watchers breathlessly await the weekend outlook. The upshot is as clear as a blue sky: "Weather fans, you're not alone...
...them with trips to Hawaii, $10,000 diamond victory rings, and endless supplies of roses and gift certificates for their wives and girlfriends. How to get the city of San Francisco to help finance a new stadium for the 49ers? Promise to tack on an opulent shopping mall and tout the whole project as a job-development effort...
...range from appealing ("Dolemite: Because these women have empowered themselves economically and physically") to patronizing ("To The Devil--A Daughter: Because if you're scared, you can sit real close to me") to refreshing ("Hot Shots!: Because it parodies all those stupid movies guys watch all the time"). They tout moral values, literature, references to what movie critics have said, personal hygiene, and (usually non-sexual) forms of beauty--unlike the male appeal, which focuses on the childish, "Home Improvement" -esque theory that big men like big guns, big machines, big explosions, and big (and I don't mean tall...
...says. "Before it was amphetamines, which proved to be addictive, and now it's Redux and fenfluramine, which have been linked to heart trouble. What most overweight people really need, therefore, is a better diet and more exercise." Sound advice. But as long as drug companies continue to tout magic weight-loss solutions, health club memberships and orders at the salad bar aren't about to increase...
...LOUIS: President Clinton today faces a task almost as daunting as a hostile job interview: He's going to St. Louis to tout "Welfare to Work," a struggling boot-strap program that's supposed to help 10,000 welfare recipients find jobs within five years...