Word: tout
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...efficient travel agent-and few survive long without efficiency-takes advantage of his happy situation to reconnoiter foreign hotels, bistros and showplaces for his customers. He not only is on the look for new spas and even new nations to tout (one favorite this year: Nepal), but takes care to learn the right replies to the hushed queries that are bound to be put to him by first-time travelers: "Where are there plenty of young men around?" "I have a weak heart; how is the altitude?" "My husband snores; can we get separate rooms?" Finding a Field. Some...
Odorless Odor Killer. A deodorant that has no smell of its own, tout kills any other odor by smothering it through a chemical reaction, will be put on the market soon by the McGraw-Edison Co. Used in a water solution, the chemical is now being distributed for use in hospitals and morgues by National Cylinder Gas Division of Chemetron Corp. Price: 90? for a 7-oz. aerosol...
...REALLY SINCERE GUY (McKay; $4), by Robert Van Riper, public-relations director of N. W. Ayer & Son's Philadelphia office, poses a puzzler: Can a publicity man who believes in low tariffs find happiness with a client who wants him to tout high tariffs? Van Riper's idealogue finds happiness for a while with a yummy girl reporter from a newsmagazine, finally goes back to his wife and the dream of all P.R. men: a nice little agency of his own, with clients who tariff low, pay high...
...Revson sparked a significant change for the beauty industry when he bought The $64,000 Question. Revlon's sales jumped 54% in the program's first year, and others hustled to take to the air. To recoup the high cost of TV advertising quickly, firms had to tout specific products instead of whole lines, moved more and more products out of drug and department stores and into the mass-selling supermarkets. Today, more than one-fifth of the toilet preparations are sold in food stores. The industry sees no reason why it cannot use similar techniques...
...Matisse used to design the outline of a chair, then design the colors, and fill them in. Or he designed the color and then the chair. But one comes after the other. Moi, je fais tout d'un coup [I do everything at once]-contour, matiere, surface, color, line, all in the same stroke." Thus Paris Painter Pierre Soulages, at 37 a roaring commercial success and winner of several international art prizes, describes the effort behind his huge, bulking canvases-massive, broad strokes of dark paint laid on the light background with brush, board, strips of leather and cardboard...