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Last spring Intel commissioned a surfboard shaper in North Devon, England, to design a board with an embedded tablet PC. Why? So Intel could tout its Centrino processor at beach festivals around the globe. Equipped with wi-fi, the Wireless Technology Surfboard enables the surfer to send e-mail, shoot videos (using the built-in webcam) and, yes, surf...
...Ertegun and house arranger Jesse Stone had to prod the new guy to drop the crooning (on some early recordings, like ?It Should?ve Been Me? and ?Greenbacks,? he adopts the nasal whisper of a race-track tout) and get forceful. Charles also learned that he was his best composer. His first pieces were primitive and primal. The lyrics to ?Don?t You Know? might be maddeningly, mantra-ingly repetitive (?Don?t you know, baby/ Child, don?t you know, baby/ Don?t you know, baby/ Little girl, little girl, don?t you know/ Please listen to me, baby/ Girl...
While Gates and others tout these new ways of attracting students, others say that the old method of relying on star power still has its draw...
Claims that expansion of the undergraduate body might diminish the school’s reputation by raising the acceptance level and increasing the number of students who could tout the Harvard name is both elitist and absurd. There are plenty of similarly respectable universities with much larger undergraduate populations than the 7,400 that would be created by adding 1,000 undergraduates—Harvard turns down thousands of well-qualified students a year—and acceptance rates would likely maintain their present level as increased visibility of international students on campus would encourage greater numbers to apply. Summers...
...international students of more socioeconomically diverse backgrounds. The prospect of applying to an expensive, far-away U.S. university just seems too out-of-reach for poorer international students, thus the College tends to attract many well-off students from abroad, but proportionally fewer from disadvantaged backgrounds. The College should tout its excellent financial aid program and step up international recruiting to get a more socioeconomically diverse group of students from overseas, not throw more undergraduates at the issue...