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...comes as a surprise to see photos of the Sierra Nevada Mountains and Yosemite National Park used in ads tout ing Rockwell International's weapons systems. But critics are outraged that the photos are classic works by the late Ansel Adams, an ardent environmentalist who opposed the proliferation of nuclear weapons. In one of the ads, which have appeared in leading aerospace trade journals, Rockwell declared that its B-1B bomber was an "American asset" like the Sierra Nevada...
...WROTE MUCH the same thing in this space almost a year ago, when Paul Kirk came to the Kennedy School to tout his newly-refurbished party apparatus. After he did away with the messy minority caucuses and added the Policy Commission, I co-authored a position paper to help create a new image for the Democrats. But I wrote it on the naive assumption that they were not looking to mimic Ronald Reagan's message, but to create a new one they could actually call their own. Silly...
Gone are the days when candidates would appear as talking heads to tout their credentials. "Political advertising is beginning to recognize that it competes with other advertising for people's attention, which means McDonald's, Coca-Cola, Buick and Crazy Eddie," says Manhattan Political Consultant Scott Miller. As broadcast political advertising becomes ubiquitous, many observers have begun to question its efficacy. Last week's New York primary, for example, was notable for the poor return on some heavily financed television advertising. To be effective, says Miller, candidates must "use the same methods and technologies that are available to everybody. Humor...
...think they rise above class," she says, "but it is a very important element in their lives, and it is much more open out here." She and her husband, whom she married in 1952, divorced in 1975 and remarried in 1977, have thrown themselves into local affairs and avidly tout the region's cultural institutions. Rendell has steeped herself in local tradition and, according to one of her American editors, gives driving directions to her secluded home by enumerating various haunted houses along...
Fine. That's the scientists' prerogative, especially if they make it perfectly clear in their write-up, which they did. What isn't fine, however, is for the media to tout the discovery as something it isn't--a major breakthrough. In fact, the media makes this mistake quite often when dealing with medical discoveries. A comparison of the articles that run in the weekly New England Medical Journal and your local newspaper will quickly confirm that...