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While some tout the changes as clear steps forward, others remain more sceptical, claiming that the use of machines might tend to quantify a student's understanding of theory, scrificing traditional reliance on tedious work to produce brilliant understanding...

Author: By Joseph F Kahn, | Title: Comping Computerization | 9/9/1985 | See Source »

...kept a pale salmon-pink by removing the skins, pulp and seeds from the juice before they darken the liquid. The result: a wine that tastes like a white and lacks the flowery bouquet of a rose. The Wine Growers of California are negotiating with Julia Child to tout their vintages on TV ads come September. Says William Young, western division president of D'Arcy MacManus Masius, the Wine Growers' advertising firm for the commercials: "We're trying to make Americans understand that wine enhances food, and that's where...

Author: /time Magazine | Title: Living: Water, Water Everywhere | 5/20/1985 | See Source »

...defected from Russia when I was in my sophomore year in high school, and he ended up in Michigan. He was part of their national coaching staff and was a wrestler himself. He noticed me a the ate tournament, and I won a few close matches ten tout to a fourth place finish as a sophomore) and he decided he wanted to work with...

Author: By Danny Kahn, | Title: The Top of Their Class | 3/16/1985 | See Source »

...first land barons dredged canals and transformed muck into pay dirt. Huge damp swaths of the stuff were then subdivided and merchandised as paradise. Georgia Poet Sidney Lanier was hired to lure frostbitten Northerners with seductive publicity, and William Jennings Bryan was paid $100,000 a year to tout lots in Coral Gables. "Florida," writes Rothchild, "missed that period of American migration when you could get to know a place before you saw a brochure...

Author: /time Magazine | Title: Books: Sunstrokes Up for Grabs By John Rothchild | 3/4/1985 | See Source »

...many talkative cab drivers know, customers have little choice but to hear them out. Now Madison Avenue is aiming its pitch at the same backseat captives. When they step into New York City taxis these days, passengers may find themselves facing electronic signboards that tout everything from beer to Broadway shows. The computerized messages march in inch-high letters across the boards, which are set atop a glass partition between driver and rider. Each 10-sec. plug is part of a cycle that includes public service notices and trivia questions for variety, and repeats itself every four minutes...

Author: /time Magazine | Title: Advertising: Playing to a Trapped Audience | 10/15/1984 | See Source »

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