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Frank Sinatra. John Houseman. Joe Garagiola. Ricardo Montalban. Chrysler Corp. has hired all of them to tout its cars on television. But the company's premier pitchman is a slightly paunchy, slightly balding 58-year-old who happens to be on the permanent payroll: Chairman Lido Anthony ("Lee") lacocca. "You can go with Chrysler," he booms into the camera, "or you can go with someone else?and take your chances...
...tout Southern California had been sprucing up for weeks. Sunday morning the royals went to St. Paul's Episcopal Church in San Diego. "We've completely redone the courtyard," said the Rev. James Carroll, "even though they'll just see it for a moment." Marc Valeric, a Beverly Hills milliner, sold 125 bespoke hats in two weeks to women desperate to dress properly for royal receptions. At Neiman-Marcus, there was a run on $150 over-the-elbow white kid gloves...
...perhaps the most lavish setting ever created for Puccini's tale. (The production, which PBS is televising nationally this Wednesday on Live from the Met, surpasses in opulence even Zeffirelli's famous La Scala staging of 1963. In the second act, it seems that tout Paris is milling about the Café Momus...
FROM WATCHING the National Collegiate Athletic Association's television commercials during football games, you wouldn't know anything is wrong. "America's energy is mindpower," the ads tout, celebrating the happy and flourishing union of athletics and academics. But the actual state of the NCAA reveals a considerably different picture...
...bulbous parts of the billboards, which are attached to a regular outdoor advertisement, are made out of vinyl-coated nylon, and a small electric fan directed inside the air bag keeps them inflated. The inflatables tout everything from hot dogs to radio stations. One in Toronto that shows a 12-ft.-long airplane nose sticking out of an advertisement for Pacific Western Airlines cost $4,000, and a billboard in The Bronx that has a 23-ft-long hand pulling a cigarette out of a 12-ft.-high pack of Kent Golden Lights...