Word: touting
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Dates: during 1970-1979
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...admen often tout their clients' products with such boasts as "lowest priced in its field," "recommended by more physicians," or "three times longer-wearing." Last week the Federal Trade Commission moved to check the claims. Prodded by Ralph Nader and other consumer advocates, the FTC decided that it will issue periodic orders to companies to submit proof of their ad pitches relating to safety, performance, efficiency, quality and comparative prices. The first orders are expected to go to auto companies, probably within three months, and the FTC later will focus on other big advertisers, industry by industry...
...movie does have one striking attribute: actors with real faces. Jeremy Kemp as a Down-Underhanded tout displays all seven sins between his forehead and his chin. Stanley Baker looks like a fist with sideburns. Michael Crawford is Buster Keaton redivivus...
...Moral Issues. Lawyer-agents may be cannily attempting to tout their talents without actually violating the rule against lawyers advertising their services. A more difficult question is whether a lawyer's stake in such contracts affects his conduct of the defense. Consider the case of James Earl Ray, who now claims that he was denied effective counsel because of his lawyers' interests in a book about him. His first lawyer, Arthur Hanes, made a deal with Ray and Author William Bradford Huie that provided for articles and a book about Ray by Huie. To cover mounting legal bills...
Manufacturers have long known that odor can be a powerful inducement to buy a product. Yet advertising men, finding smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...