Word: touting
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Dates: during 1980-1989
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...many talkative cab drivers know, customers have little choice but to hear them out. Now Madison Avenue is aiming its pitch at the same backseat captives. When they step into New York City taxis these days, passengers may find themselves facing electronic signboards that tout everything from beer to Broadway shows. The computerized messages march in inch-high letters across the boards, which are set atop a glass partition between driver and rider. Each 10-sec. plug is part of a cycle that includes public service notices and trivia questions for variety, and repeats itself every four minutes...
...this bitterly fought campaign, in which each side is expected to spend $3 million. He is trying to make an issue of the Senator's inconsistency. Some of his ads ask: "Where will Charles Percy stand tomorrow? Only his pollster knows for sure." Percy's commercials tout "the Illinois advantage," alluding to his seniority, and attack Simon for sponsoring a symbolic bill in 1983 that would create a box on income tax returns for taxpayers to check if they do not want their payments to be used by the Pentagon...
...weather this spring, sales rose 25.3% during the first three months of 1984, and March was the best month in nearly six years. Executives say that business is getting a lift from baby boomers who now have children of their own and want an inexpensive means of travel. They tout a University of Michigan study indicating that 40% of households surveyed plan to buy or use a recreational vehicle over the next three years...
...President cannot live on jelly beans alone. Less well known than his eye for candy is Ronald Reagan's taste for bee pollen, a powdery substance that many health-food devotees consider a wonder food. Though unsupported by scientifc evidence, advocates tout it as a preventive for everything from impotence to aging. When Reagan wants a bee-pollen snack, he can now reach for something named in his honor, a candy bar called the President's Lunch...
...company most responsible for the change is Japan's Canon (1983 revenues: $2.8 billion). In 1976 it brought out a revolutionary model called the AE-1. Containing a built-in microprocessor, the camera made exposure settings a snap. An aggressive ad campaign that used sports stars to tout the AE-l's easy handling helped Canon become a favorite among amateur shutterbugs. More than 8 million of the AE1 series have been sold, helping to make Canon the world's largest producer of 35-mm cameras...