Word: touting
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...these writers detail their plans for improvement of the tower and tout the merits of seclusion and elitism, we cannot help but imagine Harvard students as complacent Rapunzels who have stopped dreaming of escape. The beautiful long hair that might have been our connection to the outside world became annoying, so with short hair and apparently empty conscience we have boarded the windows and plan to spend our days eating grapes, playing squash, writing Core papers and waging the good fight for universal keycard access...
...Weather Channel: "Painted Faces" Sure, the 24-hr. channel could tout its forecasts. But this inspired campaign wants you to know that "if hell freezes over, you'll hear it here first." In a weather-themed bar, two rabid tube watchers breathlessly await the weekend outlook. The upshot is as clear as a blue sky: "Weather fans, you're not alone...
...them with trips to Hawaii, $10,000 diamond victory rings, and endless supplies of roses and gift certificates for their wives and girlfriends. How to get the city of San Francisco to help finance a new stadium for the 49ers? Promise to tack on an opulent shopping mall and tout the whole project as a job-development effort...
...range from appealing ("Dolemite: Because these women have empowered themselves economically and physically") to patronizing ("To The Devil--A Daughter: Because if you're scared, you can sit real close to me") to refreshing ("Hot Shots!: Because it parodies all those stupid movies guys watch all the time"). They tout moral values, literature, references to what movie critics have said, personal hygiene, and (usually non-sexual) forms of beauty--unlike the male appeal, which focuses on the childish, "Home Improvement" -esque theory that big men like big guns, big machines, big explosions, and big (and I don't mean tall...
...says. "Before it was amphetamines, which proved to be addictive, and now it's Redux and fenfluramine, which have been linked to heart trouble. What most overweight people really need, therefore, is a better diet and more exercise." Sound advice. But as long as drug companies continue to tout magic weight-loss solutions, health club memberships and orders at the salad bar aren't about to increase...