Word: touts
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Republican House whip Newt Gingrich has praised Thompson as an "activist conservative," and some tout the Governor as a rising G.O.P. star. There are even those Wisconsinites who, having watched ex-second baseman Thompson (he played for the Royall High School Hilltoppers) standing next to ex-first baseman George Bush at last month's major league All-Star game in Toronto, see their Governor as a possible future President. That may seem farfetched. But to many of those who elected Reagan and Bush, a man who tells welfare recipients to get off their rear ends and work for a living...
...styling and materials have powered American bicycle designers to the head of a global business long dominated by the Italian masters. Says Marco Rocca, owner of a bicycle-importing firm in Turin: "There is an invasion of imported mountain bikes!" French manufacturers sold more than 1 million velo tout terrain bikes last year, up from 1,000 in 1984. Such Japanese firms as Bridgestone and Fuji are ATB top sellers in the U.S. But back home, many Japanese consumers prefer American bikes from Diamond Back, Specialized, GT, Schwinn, Trek and Cannondale. They are also snapping up stylish U.S.-made cycling...
That is the proposition being promoted on freeway billboards, along train platforms and in newspapers around New York City this summer. The ads tout a unique new 900-number service called Doctors by Phone, which provides professional medical advice for $3 a minute. Similar campaigns are scheduled to appear next month in Los Angeles, Miami and Chicago, among other cities. But the program has already drawn fierce criticism. Says Philip Boyle, an ethicist at the Hastings Center in Briarcliff Manor, N.Y.: "There is just no substitute for the clinical encounter. They are selling something that they cannot provide...
Infomercials may be on the verge of going big time. Several major companies are experimenting with the format. General Motors, for example, recently introduced an infomercial to tout its new line of Saturn cars. AT&T is reportedly exploring the format as well. (Time-Life Music currently runs pitches for collections of hits from the Big Band era and the rock-'n'-roll years.) They will never supplant The Simpsons or Entertainment Tonight, but in fringe time periods, infomercials could become Madison Avenue's next hot format. Half an hour with the Ziploc finger: now that would be amazing...
Pitching to the new sobriety, many ads tout their products as the smart things to buy in a recession. In its TV commercials, the South Korean automaker Hyundai claims, "The economic news may be bad, but the news from your Hyundai dealer is good." The Beef Industry Council espouses the healthfulness of low-fat meat in a print ad carrying the headline NATION PREPARES FOR LEANER TIMES. With unemployment rising and business slowing down dramatically, ads that emphasize frugality are likely to remain in vogue. Ads will focus less on image and more on rebates and special discounts...