Word: touts
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Recruiting posters of smiling female sailors in blue-and-white uniforms tout the Navy as a great career for women. What they don't brag about is the charges that have been leveled at the Navy for the way it treats many women. Now a report by the Navy's Inspector General has targeted the sprawling Orlando Naval Training Center, which includes the only boot camp for women, as the site of repeated infractions. During the 18-month period ending in June, the report said, there were at least six cases of rape of women at Orlando -- and no prosecutions...
While Saturn's advertising will eventually tout the car's qualities, the early pitch is clearly to patriotism and small-town sentiment. That may be a + canny marketing move. "The Saturn is the beginning of something we have been warning our Japanese friends about," wrote Jean Lindamood, executive editor of Automobile magazine. "Americans are harboring strong anti-Japanese sentiment just below the surface, and when Detroit can make a car that is the equivalent of a Japanese car, Americans will buy it. I believe it will sell like crazy. I also believe that if Saturn has quality problems, Saturn...
...cars have improved vastly, but most car shoppers don't perceive it yet. While GM still lags behind most Japanese manufacturers in overall quality, its cars have 53% fewer defects than they had only five years ago, a fact the company is just beginning to tout in its advertisements. Some of GM's car lines actually beat the Japanese. Buick, for example, ranked fifth in the most recent J.D. Power survey of initial quality, placing the GM division ahead of Honda, Nissan, Acura and BMW, among others. The Buick LeSabre model placed ahead of the Acura Legend, Honda Accord...
...subject to strict Government regulations. If they tout a drug by name for a particular illness, they must include a thicket of fine print listing "contraindications" and "adverse reactions." Such verbosity is impractical on TV, but a few companies have sidestepped the problem by keeping their messages simple enough to be within the rules. Marion Merrell Dow, for example, has run TV ads for Nicorette that avoid mentioning what the drug...
Harvard administrators beam with pride as they tout the huge diversity of the student body. Yet at Commencement--the culmination of students' Harvard experiences--the University is entirely inconsiderate and disrespectful of that diversity. Every year, Harvard organizes a Commencement celebration worthy of the days when only the wealthiest members of society could attend...