Word: touts
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...case of sour grappa? Possibly. The figures paid for books are impressive, but to recoup a multimillion-dollar investment today, paperback publishers must tout their products like new cars. Record-sale publicity is one way. And, of course, there are gimmicks and advertising blitzes for the soon-to-be-made-into-a-major-motion-picture that augment the hard-sell paperback commercials on radio...
...growth of exotic betting devices-super-fectas and the like-with their huge payoffs represents an additional impetus to crooked horsemen. Perhaps the only ones within the racing community to benefit from the latest scandal are the bookies. Says one oddsmaker: "It's very good for business. Every tout around is telling guys, 'Hey, listen, I know something about this horse. It's not really the horse...
...Thong, the String, the Monokini and now the Maillot. Unlike dryland, drawing-room fashion, which seeks to conceal and suggest, wisps for sun and surf can only show and tell. Therefore they are limited to a very few Gorgeous Girls who really have no need to advertise. En tout cas, as they say in Saint-Tropez, the GGs this summer can be seen supporting (barely) bikinis in stripes, or strapless, or black and white, or red-white-and-blue numbers and even an all-black job with a ring...
...Generis. The incident should awaken consumers to an underappreciated fact of auto-buying life: though manufacturers try hard to tout each car model as unique, autos are actually highly standardized products with many interchangeable parts. Ford and Lincoln cars made by Ford Motor Co. share the same engines, as do Dodge, Plymouth and Chrysler cars made by Chrysler Corp. Other automakers have escaped so far the trouble GM has landed in because their advertising has not given consumers quite as strong an impression that each car is sui generis as GM's ads have...
...what end? Proponents of the project tout it as the salvation of what is now one of the nation's poorest regions. Mississippi Senator John Stennis calls Tenn-Tom "the greatest economic milestone since the Louisiana Purchase." Says Alabama Governor George Wallace, who detonated the first blast of dynamite inaugurating Tenn-Tom: "I'll do everything in my power to see that this worthwhile project is carried through to the finish." Already $189 million in federal funds has been spent...