Word: touts
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...late '60s, many credulous small investors were advised by their hard-selling brokers to invest in Four Seasons Nursing Centers of America Inc. By owning part of a fast-growing proprietor of homes for the ailing aged, they could profit from a healthy young industry -or so the tout went. For a while, anyone who bought that advice had the prospect of a very comfortable nest egg indeed. Offered at $11 a share in 1968, Four Seasons soared to $181 (counting for a split). Then, a spectacular fizzle. The price shriveled to as low as 6¼? before...
...those eloquent stubborn men who lived alone and produced thousands of pages in a thin, crabbed hand. Words were so valuable, so freighted with nuance and intent, that aphorisms could be written which illustrated the world. Pascal, that ardent custodian of language, would have endorsed Mallarme's notion that "Tout, au monde, existe pour aboutir a un livre." Having discovered that all worldly activity could be dismissed as a diversion designed to evade the actual emptiness of life, he concluded that there was no real reason ever to leave one's room. Whatever there was to know could be read...
...prime supplier of Monday morning headlines. Americans got their first official word of the Russian atomic bomb from an inadvertent remark made by General Walter Bedell Smith on a 1949 program. Thomas E. Dewey used the show in 1950 to eliminate himself from the presidential race and to tout Dwight Eisenhower as the 1952 Republican nominee. John F. Kennedy made his debut on MTP in 1951 as a young, relatively obscure Congressman. "We were looking for fresh faces," Spivak recalls. "He was exactly right for the medium...
...assistant general manager of the Mart; he wed the boss's daughter in 1953, and they settled down in a 14-room duplex. Shriver's energetic involvement in local affairs, most notably as president of the Chicago board of education for five years, prompted some pols to tout him as a promising candidate for the 1964 Illinois gubernatorial race. Chicago Mayor Richard Daley, however, dashed Shriver's hopes when he let it be known that he was supporting the Democratic incumbent, Otto Kerner. It was the first of Shriver's several disappointing attempts...
...taboo: never openly knock a competitor's product. Indeed, ads that named a rival product were long banned at the American Broadcasting Co. and the Columbia Broadcasting System. The National Broadcasting Co. permitted the practice in recent years, but few advertisers dared use it. Admen who wanted to tout their clients' goods in a comparative way referred to the competition in tippy-toe "Brand X" allusions. Then in March, the Federal Trade Commission, as part of its drive to improve advertising practices, prodded ABC and CBS to allow commercials that named rival brands...