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...Chewing Floozy. Instead of sponsored shows, the campaign will rely heavily on prime-time TV spot commercials with an irreverence that the auto industry has seldom seen. To tout American Motors' 1968 Ambassador, which boasts air conditioning as standard equipment, one commercial features a gum-chewing floozy strolling along a desert road; she refuses to be picked up by drivers of non-A.M.C. cars, but happily hops into a cool, comfortable Ambassador. Another commercial spoofs Detroit's penchant for depicting its cars in country-club surroundings. It shows elegantly coifed beauties swooping from swank settings into modest...

Author: /time Magazine | Title: U.S. Business: Irreverence at American | 9/22/1967 | See Source »

...idea of Lion & Unicorn was conceived by Lieut. Colonel V.A.J. (Villiers Archer John) Heald, 49, a onetime Scots Guardsman and wartime aide-de-camp to Dwight Eisenhower. Heald last year accompanied the Duke of Edinburgh on a U.S. tour to tout British goods. He heard complaints everywhere that Americans could never find suitable British products in their stores. Heald returned to London to round up partners and money, formed Lion & Unicorn as "an effective way to bring people together by trade...

Author: /time Magazine | Title: Britain: The Man from Lion & Unicorn | 9/1/1967 | See Source »

ANDRÉ PREVIN ALL ALONE (RCA Victor). Without strings, without a big band, without a vocalist or chorus, André tout seul displays his musicianship on piano in a dozen serenely balanced ballads, among them, How Deep Is the Ocean, Angel Eyes, When Sunny Gets Blue and As Time Goes By. While his pensive probings honor the melody, he gives an added dimension with such ingenious and sensitive harmonic devices as playing in the key of F with his left hand in Dancing on the Ceiling, while gently stating the melody with his right hand...

Author: /time Magazine | Title: Television: Jun. 16, 1967 | 6/16/1967 | See Source »

...effects. It is far more likely that any high produced by bananas is imaginary, another indication that, given a receptive state of mind, it is possible to turn on with practically anything-or virtually nothing. Witness the fact that some undergraduates, dissatisfied with mellow yellow, are already beginning to tout the high potentiality of yet another new ingredient: spider webs...

Author: /time Magazine | Title: Youth: Tripping on Banana Peels | 4/7/1967 | See Source »

...Sport on trumpet: Aggressive, outgoing, he is the orchestra's resident swinger, a locker-room pundit, a connoisseur of poker, baseball and off-color jokes. To meet the physical demands of his instrument, he lifts weights. > The Tout on trombone: He lifts martinis. A wheeler-dealer, he is forever organizing parties and picnics, likes to sit in on jam sessions at the local jazz club...

Author: /time Magazine | Title: Orchestras: Psychic Symphony | 2/17/1967 | See Source »

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