Word: touts
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...turned an equally cold eye on mutual fund salesmen. The lure of plumper commissions prompts salesmen to tout the plans with front-end loads above all others. An Investors Planning Corp. salesman who sells a 121-year front-end plan at $20 a month, for example, collects $57 in commissions on the first year's payments of $240; if he sells a $1,000 one-payment plan, he gets only $32.50. Most mutual fund salesmen are part-timers who earn less than $1,000 a year, and many of them are ill-trained recruits who give up the game...
...Many investment advisers are "irresponsible." Some market letters glowingly recommended shares in companies nearing bankruptcy, often drawing their false data from other misinforming tout sheets. Recommendation: tougher surveillance of market letters by stock exchanges and dealer organizations...
...Boston Tanner Emery Huvos, "then we're licked. The prestige will get them the volume market, and that's what they're looking for." To try to prevent that, Leather Industries of America has doubled this year's advertising budget to $2,000,000 to tout the virtue of good old-fashioned leather...
...ailment: anemia on the football field. Feeding on heftier bankrolls, the big-city teams-the New York Giants. Los Angeles Rams. Cleveland Browns. Detroit Lions-ruled the league. Starting in 1948. the small-town Packers went eleven years without a winning season. In 1958. they won only one game Tout of twelve). Things got so bad that Green Bay youngsters tore up their autograph books and Packer coaches wisely left their telephones off the hook. "A small town." says Coach Harland Svare of the Rams, "is the best place in the world...
Although only one of his full-length features (Rocco and his Brothers) has circulated widely in this country, far-flung and knowing correspondents tout him as Europe's most meticulous director in any medium. Those of us who couldn't make it to Salerno this summer for the shooting of the Leopard are now bombarded by the glossy monthlies with awe-struck accounts of Visconti's baroque sense of light and composition or his deft flair for leading actors like Burt Lancaster into deep and exacting performances. On the evidence of Rocco and that turgid domestic squabble in Boccaccio...