Word: towards
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Dates: during 2010-2019
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...customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away $20 million, what's another $3 million to build more excitement for your project and, hopefully, sales of your soda? (See the top 10 best business deals...
...while the benefits of this announcement are laudable, one part of Gates’s presentation of this effort has stirred some controversy—with good reason. During the initial announcement of this campaign, Gates outlined the risk of governments diverting aid normally marked for health toward climate change, emphasizing that health must still remain a top priority, even with all of the current data on global warming available. He justified a continued prioritization on health by arguing that better health worldwide will lead to reduced birth rates, thereby diminishing mankind’s contribution to climate change...
...much of the global community with his statement. His donation speaks to his own priorities, and he did not need to conflate his good deed with a comment on a separate, and contentious, issue. Bill and Melinda Gates’ decision to direct their foundation’s funds toward an initiative they believe to be extremely important will allow vaccinations to reach those who need them, even if countries and international organizations focus their attention elsewhere, Gates should have focused on that fact instead...
Though they may be only one step toward improving lives around the world, vaccinations are of the utmost importance. A simple inoculation can prevent common diseases that would otherwise cause death, and the Bill & Melinda Gates Foundation’s pledge acknowledges the very real possibility of improving global health via vaccinations. In that sense—and ignoring his unnecessary commentary about global priorities—Gates’s pledge for the coming decade is a wonderful and laudable example of an entrepreneur-turned-philanthropist...
...very complexity of this issue demands that we cast a critical eye on all well-intentioned efforts to remedy global health deficiencies worldwide, no matter who leads these efforts or the monetary backing accompanying them. Bill Gates’ recent pledge of $10 billion toward global immunization of children is no exception...