Word: tower
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Dates: during 1930-1939
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Best test of a good idea is performance; strongest acknowledgment, imitation. Next month will end a year's performance by Tower Magazines (Illustrated Love, Illustrated Detective, Home, New Movie), published solely for sale in the F. W. Woolworth Co. chain stores-a strategic play for the concentrated women-shopper circulation (TIME. Aug. 19, 1929). Last fortnight saw the appearance of two similar magazines on the counters of S. S. Kresge and S. H. Kress chain stores-testimonials to the idea that a million women who never patronize a newsstand will buy 10? love-fiction, mystery, Hollywood chatter every month...
...Like Tower Magazines Inc., the Dell Company is emphatic that its magazines "stand on their own feet," that they are offered just like any other merchandise in Kress and Kresge stores, which do not guarantee their sale. Also like the Woolworth group, the Dell magazines already give promise of gathering bountiful advertising from makers of goods retailed by Kress and Kresge. E. g.: An inside cover advertisement for hair nets with the legend, "Sold exclusively at S. S. Kresge...
Under the guidance of able, bobbed-haired Publisher Catherine MacNelis, sale of the four Tower magazines climbed from 1,205,052 copies in January to more than 1,432,000 for the November issue. Of the four, New Movie has a circulation of more than 800,000, claimed to be the largest of any screen magazine in the world. Advertisers take space in all four magazines of a given issue. This practice holds for the Dell magazines also...
Playing of the carillon will be done by mechanical means instead of the electric control which is a common practice. A single carilloner will however be able to play all the bells in the tower, with the exception of the largest one, which will require a special operator. After examining the bells yesterday, Saradjeff stated that a bell similar to the largest one of the Lowell House group, is now in a church in Russia, and that this one is audible for 15 miles around under proper weather conditions...
This morning at 12 o'clock the Vagabond leaves the tower of Lowell House for Sever 11 and a lecture by the greatest of the humanists, Irving Babbitt. At the same hour Professor Lake continues his lectures on the Old Testament. It seems that the Vagabond is the victim of what is popularly known as The System. Other lectures of interest follow...