Word: townes
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Dates: during 1940-1949
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...thoughtful gift buyer, a Manhattan store last week staged a fashion show for dogs. Solemn, patient hounds and other beasts of impeccable pedigree paraded the latest nonsense in trappings: an evening coat sprinkled with sequins (modeled by a French poodle), banker's grey herringbone coats for town, polo coats for the country. For delicate dogs, there was a red raincoat with matching hood to be worn with waterproof leather boots. Coats had a pocket, placed aft of amidships, for a handkerchief, of course. Hats included an item bedecked with pussy willows, another with a long black plume...
...Small-Town Boy. What had made 38-year-old Vaughn Monroe's outfit a $2,000,000-a-year business was partly luck, mostly hard work and sound business sense. When he got a chance to head his own twelve-piece band in 1940, Monroe gave up his concert ambitions, trained with a vocal coach for four months to tone his big voice down to dance-hall size. At the same time he mapped out his strategy for winning the public. One important campaign detail: constant caravaning through the hinterlands...
...name began to climb toward the top of popularity polls for the country's most popular male vocalist and bandleader, he still kept up his barnstorming. (He still averages 200 one-night stands, covers 50,000 miles a year.) A small-town boy himself, he was never too busy to launch local Community Chest or Christmas Seal drives...
...students invaded the weekly "coffee & doughnuts" meeting of the Boosters' Club, got the Boosters to sign for 1,500 tickets there & then. They plastered the town with signs ("Wanna see a college that's really on the beam? Fill the stands on Saturday and watch us back our team!"). Twice a day, they snarled traffic with their jalopies, peddled tickets to pedestrians and motorists. Each afternoon they had a six-piece band jiving in front of the Book Nook store. Covering every angle, they even patched the hole in the stadium fence so that grade-school kids could...
...Appreciation. Walla Walla caught the fever. The Boosters' Club proclaimed "A" (for Appreciation) Week. The Chamber of Commerce switched the date of its annual "pigskin party" so that 250 high-school students from nearby towns could see the game. The Chamber's secretary and the town's health inspector rigged themselves up in turtleneck sweaters and knickers as auxiliary cheerleaders...