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...copper, lumber, oil - when you realize that in Emerald Riverside construction crews used more than three tons of steel in the houses and nearly a quarter of a ton of copper wiring. There are 35 housing developments either just finished or still under construction in New Songjiang alone, a town in which 500,000 people will eventually live. And as Lu Hongjiang, a vice president of the New Songjiang Development & Construction company puts it, "we're only at the very beginning of this in China...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

...Shanghai apartment, and now we, and our fellow suburban pioneers, are stocking up with stuff. In our house we have drapes that were made in Tianjin, and tile flooring from Kunming, but also bathroom fixtures made by Kohler (headquarters: Kohler, Wis.) and consumer electronics from Samsung and Panasonic. Our town's central shopping mall - which looks as if it could be in White Plains, N.Y., or the San Fernando Valley of Los Angeles - has had a KFC and a Pizza Hut up and running for the past year. In late summer, New Songjiang passed through one of globalization's initiation...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

...vegetables every day. Here, you drive to the store. In China, the car, almost as much as the new apartment or house, is a badge of honor among the newly minted middle class. If the neighbors I've met are any indication, many people will still drive into town rather than commute on a crowded train. This, despite the fact that it costs the equivalent of some $6,000 to get a license plate that allows you to drive on Shanghai's highways. Zhang Wenming, who lives just behind us, drives to work every day and says he'll continue...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

...days even now when it still feels a little lonely. Tens of thousands of square feet of retail space have already gone up, about half of which sit empty, at least for now. On most days this past summer there was so little traffic on the streets in town that drivers didn't pay attention to the traffic lights - except, that is, the student drivers from the Li Zhong Driving School, who creep slowly down the town's wide, untrafficked thoroughfares. But life won't feel lonely for long. There are 200,000 houses and apartments either under construction...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

...There are 148 houses and townhouses as well as three 11-story apartment buildings in Emerald Riverside, and Fan Wei, the president of Forte and Guo Guangchang's deputy, says they are all sold. Slowly, as the day draws nearer that the town will be linked to Shanghai, people are beginning to move in. Until recently, one of our neighbors was Zhang Shuyi, 35, who owns his own small advertising agency. He lived just behind us with his girlfriend and a big mutt of a dog who occasionally scared the daylights out of our daughter, Abby. (Zhang, in typical Shanghainese...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

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