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Everything about this small Scottish town stresses humility and unpretentiousness: its rugged, unadorned links courses, crumbling medieval architecture, quaint B&Bs and creaky-floored hotels. The hallowed Old Course lies on public ground--golf is forbidden on Sundays so families can picnic on the fairways. But now St. Andrews is undergoing a change that would once have been unthinkable. High-end golf, American-style--loud pants and loudmouths--has come to the uniquely understated home of golf...

Author: /time Magazine | Title: The Investment of St. Andrews | 8/17/2007 | See Source »

...start, aims to be carbon neutral: solar power, biodiesel generators, hybrids for the stars, bikes for production assistants--though the Academy nixed Fox's idea to change the red carpet, no kidding, to green. The most potent message may be seeing Hollywood walk the walk, in a town in which people prefer to drive...

Author: /time Magazine | Title: Green Screens | 8/16/2007 | See Source »

...1960s, the pharmaceutical company Sandoz marketed its new tranquilizer Serentil with ads in medical journals suggesting the drug be prescribed to "the newcomer in town who can't make friends ... The woman who can't get along with her new daughter-in-law. The executive who can't accept retirement." But the FDA stopped the ads. Drugs are supposed to treat illnesses, the agency said, not the vicissitudes of living...

Author: /time Magazine | Title: When Sadness Is a Good Thing | 8/16/2007 | See Source »

...competition is open to kids as old as 14) and a boy who placed fourth in both the Nevada spelling and geography bees even though he was a 12-year-old competing against kids as old as 15. And last year the school enrolled another talented kid from a town 1,700 miles (some 2,700 km) away: Annalisee Brasil, whose mother moved with her to Reno so Annalisee could attend the school (her father was working in Longview at the time...

Author: /time Magazine | Title: Are We Failing Our Geniuses? | 8/16/2007 | See Source »

Efron isn't surprised that wholesomeness is what kids want since, growing up in a small town near the small town of San Luis Obispo, Calif., he didn't think teen movies were very realistic. "Not everyone is an alcoholic in high school," says Efron. "You go to high school and some kids haven't hit puberty yet." In fact, though he's 19 years old, Efron's voice still has a squeak to it, which fits in with his appeal as the anti-rehab kid. Though paparazzi follow him, especially after his supporting role in last month's Hairspray...

Author: /time Magazine | Title: How Zac Efron Became the Cutest Guy Ever | 8/16/2007 | See Source »

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