Word: townsendized
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...spent more on its new cars than ever before: $525 million by Ford, $300 million by Chrysler, about $70 million for American Motors, and probably more than all of them put together by General Motors. "No similar industry wide model change in the past," says Chrysler President Lynn Townsend, "has ever failed to bring a strong new stimulus to automobile sales...
...began with some casual questioning. Robert C. Townsend, the president of Avis, Inc., was talking with his advertising agency about ways to boost Avis rent-a-car business, which trailed far behind Hertz in the car-rental field. Were Avis' cars newer than Hertz's? asked the admen. No. More rental locations? No. Lower rates? Nope. Wasn't there some difference between the two? "Well," said Townsend, thinking for a moment, "we try harder." Lights flashed. Bugles blared. Sirens wailed. Thus was launched one of Madison Avenue's most successful ad campaigns, whose slogans-Avis...
Hearty Bob Townsend, 43, who came from American Express 28 months ago, wears his button and a bright red Avis blazer just like any employee. He has breathed new life and spirit into Avis, increased its vehicle fleet from 16,600 to 36,000. He has even let himself be grist for Doyle Dane's productive mill. A recent ad revealed that he has no secretary and answers his own phone, suggested that anyone with a complaint call his number direct (area code 516, CH 8-9150). Townsend has since heard from about 400 people, last week made...
Avis has a lot of miles to go to catch up with Hertz, which has three times as many cars and five times more revenue, but Townsend says his aim is not to become No. 1-he just wants Avis to be the fastest growing with the highest profit margin. In view of the fact that 90 million out of 94 million U.S. drivers have never rented a car, he feels that there is plenty of room for everyone to grow, sees no reason why the number of-U.S. cars available for rental, now 105,000 a year, should...
Harvard at this time had one of the most star-studded Faculties of its history. Josiah Royce, Herbert Palmer, George Santayana, George Lyman Kittredge, Charles Townsend Copeland and George Baker have made this era known as the Golden Age of the Yard. Nevertheless, most students were satisfied with the "gentleman's C" often acquired through last minute cram courses at private tutoring schools. Faculty members met the problem of a rather disinterested student body in different ways. Kittredge maintained stern discipline during his lectures. If a student left the room when the bell rang and Kittredge was still speaking...