Word: townsendized
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Like Chrysler Corp. itself, the new Chrysler cars are in transition. Only a year ago, flamboyant C.C. ("Tex") Colbert was replaced as czar of Chrysler by a duumvirate: Chairman George Love, 62, and aggressive President Lynn Townsend, 43. Townsend, as operating chief, immediately set out to improve the appearance of Chrysler cars, but because at least two years' lead time is required for any major body changes, he had to settle for relatively limited changes designed to enhance his cars' basic body lines. Townsend's hope is that the '63s will reverse Chrysler's decline...
...only 9.1,% against 18% five years ago. But last week, showing off its new models to newsmen, Chrysler's brass summoned up a heady optimism for '63. Reason: the fast turn-around given to the company's models and management by new President Lynn Alfred Townsend, 43, a tall, budget-watching accountant...
...flaring tail fins, which began shrinking last year, have given way almost completely to uncluttered, lightly chromed lines that Detroit likes to call "clean." Chrysler has not hesitated to borrow styling from its rivals and end up looking quite a bit like them. While lead times did not permit Townsend to completely redesign the PLYMOUTH and DODGE, they do look different from the '625, and the main change is a flat roof on each that closely resembles the top deck of Ford's racy Thunderbird. The compact VALIANT is chunkier than in '62 (and looks more like...
...with the White Collars. The new U.S. models result from Townsend's $50 million hurry-up restyling program, which he ordered after becoming administrative vice president two years ago. He imported a new styling chief, Elwood Engel, 45, from Ford last fall, too late to do much more than alter taillights and grilles. Engel's touch, which fashioned Ford's 1961 Lincoln Continental, will be felt in the Chrysler '645. For inspiration he plans to visit Cape Canaveral to watch the mis siles fly by. "Can't you just imagine," he remarks, "how beautiful...
...LYNN TOWNSEND River Vale...