Word: townsendized
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...chops to the corporate system are from a new book, Up the Organization, a breezy assault on business inefficiency clearly destined for the best seller list. The publisher, Alfred A. Knopf, has ordered a printing of 100,000, a run usually reserved for sex-saturated novels. The author, Robert Townsend, is an executive best known for driving Avis from a distant second in the car-rental field to wealth and prominence in only three years (1962 to 1965) as its chief executive officer. (He now is owner of a small newsletter, The Congressional Monitor.) His book is more...
...advice to newly arrived chief executives: "Fire the whole advertising department and your old agency." That is just what Townsend did on moving to Avis from American Express. He sought out Doyle Dane Bernbach. William Bernbach, the agency's chief, came up with a theme that did not entirely please anybody. The only honest statements he felt the ads could make were that the company was second largest and that its people were trying harder. ownsend agreed, and the rest is history...
True to his conviction that bigness usually leads to calcification, Townsend stepped out of Avis when it was acquired in 1965 - despite his opposition - by the giant conglomerate International Telephone & Telegraph. "If you have a good company, don't sell out to a conglomerate," Townsend advises. "Conglomerates will promise anything for your people, but once in the fold your company goes through the homogenizer along with their other acquisitions of the week...
Womack's book is about Emiliano Zapata, a guerrilla leader and agrarian reformer of the 1910-1920 period in Mexico. Other contenders in the History and Biography category are Dean Acheson's Present at the Creation and Townsend Hoopes's The Limits of Intervention...
...Emily Dickinson Townsend Vermeule, a distinguished classical archaeologist, will join the Faculty this year as its only woman professor...