Word: townsendized
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...CHRYSLER staged a double surprise last week. The company unveiled its new Duster (price: under $2,100), a compact sedan on a Valiant chassis, powered by a 130-h.p. engine. At week's end, Chairman Lynn Townsend disclosed that Chrysler will bring out the smallest of the new U.S. compacts in mid-1971. Called "the 25 Car," it will have a wheelbase of only 91 in., about 3 in. less than that of a Volkswagen. > GENERAL MOTORS has spent more than $100 million building a plant to assemble its entry in the small-car market. Code-named the XP877...
Children's Books-Ages 7 to 14 GOODBYE, DOVE SQUARE, by Janet Mc-Neill (Little, Brown; $4.50); TROUBLE IN THE JUNGLE, by John Rowe Townsend (Lippincott; $3.75); THE LIVERPOOL CATS, by Sylvia Sherry (Lippincott; $3.95). Three fine books about domestic adventures-including murder-set in the slums of English cities. The writing is clear and fast paced, without ever talking down to the reader. Americans may be stumped by an occasional term-perhaps not by "tea" for supper, or "chips" for French fries, but certainly by "scuffers" for cops...
...began last July by shutting down the old Dodge Main Plant in Hamtramck with a day and a half of wildcat picketing. They demanded, among other things, more black foremen, a Negro plant manager, abolition of union dues for Negroes and, for good measure, replacement of Chrysler Chairman Lynn Townsend with a Negro. On Jan. 27 another wildcat picket line closed Chrysler's Eldon Avenue axle plant for half a day. On one occasion, report United Auto Workers officials, a Chrysler foreman was doused with gasoline. Eight weeks ago, a company labor representative, a Negro, was stabbed...
...Townsend engineered Chrysler's comeback by combining novel marketing techniques with stability in product lines. An innovation, company-owned dealerships where there were none before, has paid off handsomely. Chrysler now has 512 dealers either leased or controlled by the company, and they account for some 27% of sales. Another innovation, the offer of a five-year or 50,000-mile warranty to customers, turned out to be one of the cleverest gimmicks in auto history. Insurance premiums to cover costs of repairs are, of course, included in the price that the buyer pays...
...midst of the shoptalk in Atlanta last week, Townsend recalled: "My father taught me when you are down and out to shine your shoes and press your old suit, and put on your best appearance." Lynn Townsend had his shoes shined and his suit pressed, and his company, now far from being down and out, made a very impressive appearance...