Word: toxication
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...Toxic Avenger was one of the first. I rented a lot of the B movies that didn't make it to my neighborhood. The drive-ins had closed down and there wasn't the direct-to-video market yet, so there wasn't much of a home for movies like that. I also remember getting a lot of Hitchcock with my parents and discovering Robert Altman, which was huge for me. Watching McCabe and Mrs. Miller for the first time - when I thought I knew what a Western was - totally redefined the genre...
...theory about the cause of ALS is that motor nerves die after exposure to a toxic compound released by other nerve cells in the spinal cord. The Harvard and Columbia groups are hoping to test that idea in the lab: if the cells in culture release the same agent, then finding drug compounds that block the damaging effects of the toxin could preserve neurons and hold off the paralyzing effects of the disease...
Other problems aren't as easily covered up. Beijing spent more than $17 billion to improve its environment, but days before the Games, the air is still a toxic haze. Even with new laws taking more than half the city's cars off the road, the addition of Olympic VIP lanes has left traffic nearly as bad as ever...
...Though jellyfish stings don't match shark attacks as a threat to human life - fatalities are usually linked to a few highly toxic species or (more frequently) shock and drowning resulting from multiple stings to people who swim into dense shoals - some French towns battling la meduse have adapted defensive methods from shark-plagued resorts elsewhere in the world. Cannes, for example, has invested nearly $50,000 in floaters and netting to create jellyfish-free zones the size of Olympic swimming pools at two of its most popular beaches. Similar systems have been deployed in Monaco and along certain sections...
Ironically, the way Blackshaw advocates avoiding toxic CGM is decidedly low-tech. He's a great believer in old-fashioned attributes such as trust and authenticity. That means any claim made about a product had better be irrefutable, because the world will soon know if it's not. And be sure to rev up that underutilized, underfunded consumer-affairs department, he warns. And next time, Macy's, no more Ms. Nice...