Word: toy
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Dates: during 1970-1979
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Three of the biggest U.S. electronics manufacturers decided this year to enter the lucrative market for what the song The White Knight described as "that Japanese toy, that trucker's joy." Most 1976 American cars can be bought with the sets installed; nearly half of all trucks in the U.S. are CB-equipped. The cost is relatively low-from about $90 to $350 for a serviceable set and antenna-and CB is simple to install in a truck, car or boat, drawing its power from the vehicle's battery. The same units can be plugged in at home...
...woman who claimed to know Cohen said the marquee is just a big toy...
Armed with her new "handle" (nickname) and her newest toy, a mobile Citizen's Band radio, First Lady Betty Ford went to Texas last week on a campaign trip for Husband Jerry. "You got First Mama. There's a lot of Smokeys on my front door," said Betty, radioing from her Secret Service car with all the aplomb of a veteran trucker. (Translation: "This is the First Lady. I see plenty of policemen in front of me.") Though she probably hopes to pick up a few votes for her husband from the 11 to 12 million CB operators...
Kodak at first regarded Land's invention as a toy whose high price ($88 initially) and complexity would deter the average snapshooter. But the camera sold well. In the 1960s, when Polaroid's prices dropped dramatically (as little as $20 for a Swinger), Kodak began cracking on its own process. Says David Eisendrath, a photo consultant for TIME and Modern Photography: "Kodak finally realized what Polaroid knew from the start-that there are people who want to take good pictures, and other people who want to see them as fast as possible. The latter group is much larger...
...tame pursuits never interested Elvin. Even as a child, says his father, "he was always hanging off things." He was-and is-also always dreaming up new things to hang from: the Gyro-Wheel was inspired by a double Ferris wheel he saw in a carnival and the cage toy his son has for his pet hamster. As for his safety, Bale eschews nets but never forgets a cardinal rule: "If you start taking things for granted, you get hurt. It's dangerous not to maintain an edge of fear...