Word: toy
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Dates: during 1970-1979
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...than the noisy metal strap-on models that kids used to rattle around on. Says Harry Ball, 61, president and owner of the California-based Sure-Grip Skate Manufacturing Co., which this year will double its 1978 sales of over $5 million: "The new skate is no longer a toy but a piece of athletic equipment...
Seconds later, Moore lowers his camera and looks in horror as, 100 yds. away, the tan blur of a 100-m.p.h. tornado wind crosses the road on which the truck is parked. That wind could easily send it rolling end over end like a kid's toy. Moore dashes into the cab, Moyer on his heels. "Get in!" he screams. "That son of a bitch is coming right at us! Now! Let's go!" He jams the truck into gear, and we race north. Behind, hardly the length of a football field away, the ground beneath the tornado...
Mattel, the California toy company, is trying to hang on to the kids who have mellowed into grownups. Its Barbie doll has been joined by a line of electronic toys for adults. The $500 Intellivision, a computer that plugs into a TV set, will play roulette, compute income taxes and do estate planning. Winemakers are also preparing to reap a rich harvest as the Pepsi generation trades its aluminum pop tops for corkscrews. By 1985 domestic wine is projected to be a $6 billion industry, up from $3 billion today. "Sales of the better wines can only be described...
...secretive about the way Speak & Spell works that competitors are buying the toy just to smash it and recover the chip. The Texas company has managed to put a fairly large vocabulary onto a computer chip at low cost. With that, synthetic speech becomes possible in many consumer products. Washing machines could gurgle when the suds get too high, and the refrigerator could snarl at the midnight raider. But what, the best brains in Detroit are wondering, will happen when a driver's eight-track quadraphonic recording of Disco Queen Donna Summer is interrupted by a disembodied voice warning...
...Champ hits a melodramatic climax, which is roughly once every five minutes, the director brings up soppy music and goes for the jugular. When the champ, in despair, discards a Teddy bear he had planned to give his son, Zeffirelli actually cuts to a closeup of the abandoned toy...