Word: toy
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Dates: during 1990-1999
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...Hollywood's most influential executives, men who worked together to create such Disney classics as The Lion King and The Little Mermaid. Now they are locked in a multimillion-dollar battle about profit participation in such things as Pooh-n-You games at Club Disney and the upcoming film Toy Story 2. Katzenberg claims that as head of the studio from 1984 to 1994, he is due 2% of all income from films and TV shows made during that period--in perpetuity. (Think sequels, videos, Broadway shows and merchandising.) Disney says that by leaving in 1994, two years before...
...create a Bavarian castle or Victorian mansion, then explore the finished building in 3-D. Austin Powers goes head-to-head with Dr. Evil in Berkeley Systems' newest addition to the cheeky You Don't Know Jack trivia series. And in keeping with the latest trend in the toy business--coupling hardware with software--Mattel will show its Me2Cam, a digital camera that drops your live image into a (G-rated) virtual-reality game. Even the new Star Wars titles steer clear of the combat-heavy themes of previous releases. One is more of an adventure game, the other...
...culmination, of course, came on the night of May 2, as Kenner entered a new era of toy production with the Phantom Menace toys. But where once there were excited little kids, now there were 30-year-old collectors buying multiples of each figure, one to open and one or two (or more) to keep in the package...
...While Star Wars characters and logos now adorn nearly every type of product imaginable, one of the first and foremost products created for the original film was a series of action figures by a relatively small toy company called Kenner. Many stories surround the inception of the figures, but what is known for certain is that their small size (less than four inches) was a radical departure from the larger superhero figures of the late '70s. The figures' small size allowed Kenner to make vehicles and playsets that the figures could interact with easily but wouldn't take up half...
...Star Wars, in conjunction with a few other collector-driven lines, has managed to pull much of the focus away from the intended customers (children); collectors, with hundreds of dollars to spend on figures and a much more vocal presence on the Internet, determine the course of several toy lines. While I have nothing against collectors, I question whether they need to have four of each figure, when they could perhaps just buy two. If the kids get the other two and open them, then the collectors' figures will be that much more valuable. But most importantly, the kids...