Word: toy
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Dates: during 1990-1999
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...would make the trek just to see the guy whose obsession is a jet engine the size of a truck muffler bolted to go-cart wheels; he sits in front of the glowing, screaming toy and zips across the alkali flats. It's nothing like piloting a computer. And there's the elaborate camera obscura some thoughtful person usually sets up, big enough to walk into and see the desert upside down. And this year, if my girls can be talked into it, we'll squish in the mud of nearby hot springs and wander around as dried-mud people...
...last week, Jobs allowed TIME to follow him as he negotiated his detente with Gates and prepared for the Boston meeting, then headed back to California to work at what he calls his "preferred squeeze"--Pixar Animation Studios, the Jobs company that created the 1995 hit movie Toy Story, the first animated feature film made entirely by computer. Pixar represents pure creation, a whole new era of entertainment that blends good storytelling with computers. "It's so fun at Pixar," he says, reveling in his new role as Hollywood mogul on the make. Apple, on the other hand, requires heavy...
...dumped upwards of $55 million of his own money into the venture and fairly burbles with that famed charisma over his new mission: marrying Silicon Valley technology to Hollywood's creative genius. His studio became the first--besides Disney--to hit it big with an animated movie, Toy Story, which cleared a respectable $37 million for the fledgling studio. Jobs owns 60% of Pixar, which is valued at anywhere from $700 million to $800 million...
During our visit, Toy Story's Academy Award-winning director, John Lasseter, is excited about a "bug cam" the size of a matchbook. It was designed on a lark by Pixar engineers to photograph real bugs for A Bug's Life, the first in Pixar's five-picture deal with Disney. The hallways are crawling with pictures of exotic bugs and plants that will eventually populate the movie. "It's way cool working here," says Lasseter. "The atmosphere is fun. We respect creative people and make them feel satisfied...
Unlike Apple, Pixar is expanding, having gone from 175 people to 375 this year alone. The original Richmond studio now has an outpost working busily on a direct-to-video sequel to Toy Story, and there's a mysterious third major project in the works too. Jobs has plans for a new studio, to sprawl on 16 acres in industrial Emeryville, near Berkeley. Interior plans have been carefully drawn--before the exterior--to ensure a cross-pollination of ideas. And of course, he says, all the offices will be the same size...