Word: toy
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Dates: during 1990-1999
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...Mutant Ninja Turtles and Power Rangers. What may be harder to survive is the relentlessness of Pokemania, a multimedia and interactive barrage like no other before it, with children mesmerized into cataloging a menagerie of multiplicative monsters, with trading cards linked to games linked to television shows linked to toys linked to websites linked to candy linked back to where you started--a pestilential Ponzi scheme (see foldout graphic). Smelling profits, America's conglomerates have pokeyed up to cash in. Hasbro paid $325 million to market the toys. The WB network (owned by Time Warner, the parent company of this...
...There are rare times at Harvard that all the Asian groups get together," said AAA Cultural Committee Chair Jennifer W. Toy '01, who emceed the event...
...follows a phone frenzy last week. The Warner Bros. switchboard took about 70,000 calls a minute after a televised offer for free tickets to the 'Pokemon' premiere last Saturday. The flurry crashed the studio's voice mail system...." "'Kids love the fact it's their own language,' a toy company rep said. 'They really enjoy becoming experts at something. It empowers them and builds their confidence....You become part of the fantasy as you try to become a Pokemon master...
...Sony chief Idei Nobuyuki pulled out every conceivable stop in his tightly scripted two-hour speech, starting with a five-minute intro from Stuart Little, the animated mouse who stars in Sony's forthcoming answer to "Toy Story." Idei also showed off a slew of new gadgets demonstrating Sony's new focus on "the power of hardware in a networked world," including the MS Walkman, a tiny portable device that plays digital music stored on Sony's 64-megabyte Memory Sticks (hence the MS), and a digital video version of the rewritable MiniDisc that lets you perform tricky cuts using...
Martha Stewart's success may be due to a keen business mind [NOTEBOOK, Nov. 1], but I'd say it's because she never discards anything. Once she told us not to toss the toilet-paper roll because it would make a dandy bird toy. Next I fear she'll say, "Wait, don't flush..." TOM MURRAY San Luis Obispo, Calif...